"SEO is critical" yeah, and anyone can tell you that, doesn't mean they know why or most importantly how. I have proven experience if you care to read.
I have a decent story to tell, about how an English BA student became an SEO strategist and now a career in UX Design.
Past, Present and Future.
Have a local or niche business? Want to learn how to do SEO yourself, or get some insight on how it can help you? I know how to use Google.
Starting resources for those who want to learn more. Maybe I'll get on a tangent about current trends. I don't know, I'm just making a description.
I don't have any yet but I'll let you know.